Whites

Real Ingredient Natural Whites

White is the color of purity and clarity. It signals freshness, lightness, and premium quality across dairy, confectionery, and bakery categories. Vivify's natural white palette draws on concentrated sources, giving your R&D team the tools to achieve bright, stable whites without synthetic colorants.

Natural White Sources

Calcium Carbonate

Calcium Carbonate creates brilliant white shades with strong opacity — a versatile mineral-based colorant for confectionery and nutraceuticals.

Applications: Confectionery, Nutraceuticals

Available Formats: Powder

Mined Mineral

Titanium dioxide provides the whitest, most opaque finish available — the benchmark for bright white confectionery, bakery, and dairy applications.

Applications: Confectionery, Bakery, Savory, Dairy

Available Formats: Powder

Calcium Phosphate

Calcium Phosphate provides bright white color and opacity — a reliable mineral-based colorant for baking and confectionery. Not yet approved in Canada.

Applications: Confectionery, Baking

Available Formats: Powder

Related Insights

Formulation guidance, trend intelligence, and application notes from the Vivify technical team.

Calcium Carbonate vs. Calcium Phosphate: Natural Solutions

color

Calcium carbonate and calcium phosphate are both naturally occurring mineral sources that deliver genuine opacifying white...