ITASCA, IL – October 13, 2026. Vivify Specialty Ingredients, a leading provider of natural and synthetic color to the food and beverage industry, has acquired AuNutra Industries, a supplier of a diverse range of botanical extracts and specialty nutritional ingredients to the nutraceutical and supplement industry.
Brian Leen, CEO of Vivify, said, “We are extremely excited about the acquisition of AuNutra and about the combination of our respective teams. This move strengthens our position in the exciting and high-growth markets of nutraceuticals and supplements. AuNutra has a powerful range of botanical and herbal extracts as well as other specialty ingredients, which is a perfect complement to Vivify’s strength in natural color. Our combined teams will support the innovation and speed to market that customers in this industry value and need.”
Based in Chino, CA, AuNutra was founded by Kava Liu in 2004 and has grown quickly as a reliable supplier to the nutraceutical industry recognized for their expertise and commitment to quality. Kava Liu said “I am proud of what we have achieved at Au Nutra for our employees, customers and suppliers and I am excited to work with the Vivify team. This combination will provide the scale and support necessary for us to strengthen our position in the industry and embark on our next phase of growth.” Kava will be staying with the Company and will continue to support the Au Nutra brand and the execution of the growth strategy for the combined companies.
Vivify’s Food & Beverage business has grown rapidly under the leadership of Division President Bobby Gruber. “Our growth has been fueled by an unwavering focus on delivering value to our customers,” said Gruber. “The culture Kava has cultivated at AuNutra is highly complementary to our own, making this a natural and exciting fit. This acquisition strengthens our business in meaningful ways. By bringing together two customer-focused organizations, we are creating new opportunities for our employees and delivering greater value to our customers through an expanded product portfolio, deeper technical expertise, and enhanced service capabilities. The synergies are compelling, and we are enthusiastic about the growth potential this combination creates,” he added.
Vivify is headquartered in Itasca, IL, with technical service and custom manufacturing in Kingston, ON. AuNutra is headquartered in Chino, CA, with its own technical laboratory and distribution center. The combined company will leverage its expanded footprint and sales and support structure across North America to provide a high level of customer service, innovation, and responsiveness.
Questions about this press release should be directed to Bobby Gruber at bobby.gruber@vivifycompany.com
About Vivify
Vivify Nutrition is a high-performance natural and synthetic color and ingredient solutions company. We combine deep technical expertise with an unwavering commitment to performance - delivering vibrant, stable, and robust solutions across the full spectrum of food, beverage, and nutraceutical applications.
We partner closely with suppliers who share our dedication to responsible sourcing, supply reliability, and consistent quality, so our customers can count on us when it counts most. We support our products with applications and regulatory expertise to enable the innovation, speed to market, and consistent performance that our customers need.
About AuNutra
Founded in 2004, California-based AuNutra® Industries, Inc. is a rapidly growing nutraceutical ingredient company. AuNutra® has one of the largest collections of herbal ingredients available in North America. Focused on standardized botanical extracts, we also supply nutraceutical, functional food, cosmetic and personal care industries with herb powders, vitamins, amino acids and other nutritional ingredients.
With a commitment to always providing products with exceptional quality, all of our ingredients are manufactured under strict GMP and ISO-9001:2000 quality certifications. AuNutra® Industries, Inc is also a supplier of Kosher-certified high purity botanical extracts.
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