Oranges

Orange Hues That Drive Purchase Intent and Deliver in Process

From light apricot to intense tangerine and deep harvest amber, Vivify's orange sources are among the most commercially proven natural color systems in the industry. Our formulation team will help you navigate different dispersible options to identify the right source, format, and concentration for your specific product and process — ensuring your orange arrives at shelf exactly as intended.

Carotenoids: The Workhorse of Natural Orange

Annatto

A versatile yellow-orange sourced from achiote seeds. Delivers consistent color with good heat stability across dairy, savory, and bakery formulations.

Application: Dairy, Cheese, Baking, Nutraceuticals, Savory, Snacks, Pet Food

Available Formats: Powder, Liquid, Pigment

Beta Carotene

A carotenoid-rich yellow-to-orange shade with excellent stability in both heat and light — a reliable workhorse across nearly every food category.

Application: Beverage, Dairy, Baking, Confectionery, Nutraceuticals, Savory, Snacks

Available Formats: Liquid, Powder

Lycopene

A vivid orange-red to deep red carotenoid drawn from tomatoes. Adds vibrant, appetizing color to beverages and plant-based meat alternatives. PH and heat stability make it a great red-orange choice in most applications.

Application: Beverage, Confectionery, Dairy, Meat Alternatives, Nutraceuticals

Available Formats: Liquid

Paprika

A rich orange-red extracted from paprika peppers. Blends smoothly into oil-based systems, making it a favorite for savory and snack applications.

Application: Savory, Seasonings, Snacks, Meat, Nutraceuticals, Dairy, Confectionery

Available Formats: Powder, Liquid

Related Insights

Formulation guidance, trend intelligence, and application notes from the Vivify technical team.

Annatto vs. Paprika vs. Beta-Carotene: Which Orange Color Performs Best?

orange

Annatto comes from the seeds of the achiote tree and has been used to color food for centuries, long before it became a ...

Natural Oranges