Natural Pinks

Soft,Bright, and Playful

From delicate blush tones to vibrant berry pinks, Vivify's natural pink color solutions help bring visual appeal to beverages, confectionery, dairy, bakery, and nutraceutical applications.

Natural Pinks

Beetroot

Beet is a betalain-based natural color derived from red beetroot, providing vibrant pink to red shades. Its bright, water-soluble color makes it well suited for beverages, confectionery, dairy, and other applications where high-heat processing is limited.

Applications: Dairy, Confectionery,  Frozen Desserts, Nutraceuticals, Savory
Available Formats: Liquid, Powder, Pigment

Black Carrot

A pH-responsive anthocyanin from black carrot, shifting from bright red to purple. Especially well-suited to acidic beverages and confections.

Applications: Beverage, Dairy, Confectionery, Nutraceuticals
Available Formats: Liquid, Powder

Black Currant

Anthocyanin-rich black currant extract delivering a lively red to pink-purple. A natural fit for fruit-forward beverages and confectionery.

Applications: Beverage, Confectionery, Dairy, Nutraceuticals
Available Formats: Liquid

Carmine

A time-tested red-to-pink/purple pigment from cochineal insects. Valued for exceptional heat and light stability across nearly any application.

Applications: Beverage, Dairy, Confectionery, Meat, Nutraceuticals, Pet Food, Bakery
Available Formats: Liquid, Powder

Grape

Red/Pink Grape is an anthocyanin-based natural color derived from grape skins that delivers vibrant pink to red hues in acidic applications. Water-soluble with good heat stability, it is ideal for beverages, confectionery, dairy, and fruit-based products.

Applications: Beverage, Confectionery, Dairy, Nutraceuticals
Available Formats: Liquid, Powder

Purple Sweet Potato

Purple sweet potato anthocyanins shifted toward pink-purple — a pH-responsive natural colorant for confectionery, dairy, beverage and other applications.

Application: Baking, Beverage, Confectionery, Dairy, Nutraceuticals
Available Formats: Liquid, Powder

Red Color Insights

Formulation guidance, trend intelligence, and the latest in application solutions
Formulating Stable Pink Shades in Acidic Beverages
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Acidic beverages are, one of the easiest environments in which to hold a natural pink. Anthocyanins exist predominantly...
Read More >
Achieving Bright Natural Pink Shades Without Synthetic Colors
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Unlike red, orange, yellow, blue, or purple, pink is not produced by a dedicated pigment family of its own. It is almost always...
Read More >
Pink Colors from Beet, Radish & Anthocyanins: Which is Right?
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Consumers are reading labels differently. We look at the beverage segments where natural color conversion is accelerating and what's making the biggest commercial difference.
Read More >
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