Beverage applications require color systems that remain stable across varying pH levels, processing methods, and packaging formats. Vivify's water-soluble natural color solutions are engineered for excellent clarity, batch-to-batch consistency, and reliable performance in acidic, neutral, and select higher-pH beverage formulations.
From anthocyanin-based reds, pinks, and purples derived from black carrot, elderberry, and hibiscus to warm yellow and orange shades from beta-carotene, paprika, turmeric, and annatto, our portfolio offers solutions for virtually every beverage category. We also offer vibrant blues and greens using spirulina and butterfly pea where formulation conditions allow.
Our technical team work alongside customers to optimize color selection based on pH, processing conditions, packaging, light exposure, and desired shelf life, helping accelerate product development while minimizing reformulation.
Many natural colors perform well under standard beverage processing conditions when the appropriate color system is selected. Vivify evaluates color stability through common thermal processes—including hot-fill and pasteurization—and can recommend solutions based on your formulation, processing parameters, pH, and target shelf life. Our applications team also provides guidance on optimizing dosage and processing conditions to maximize color retention.
Acidic carbonated beverages are among the best applications for many natural colors. Anthocyanins from black carrot, radish, and purple sweet potato provide vibrant reds, pinks, and purples, while beta-carotene, turmeric, annatto, and paprika offer yellow through orange shades. The optimal choice depends on factors such as pH, desired shade, processing conditions, and packaging.
Yes, although formulation conditions are critical. Spirulina provides vibrant blue shades in many neutral pH refrigerated and shelf-stable beverages when protected from excessive heat and light, while butterfly pea extract offers blue hues in acidic applications where regulatory approval permits. Green shades can often be achieved through carefully balanced blends of blue and yellow natural colorants, with final performance depending on pH, processing, and storage conditions.
Light exposure can significantly impact the performance of natural colors, particularly in clear packaging. Vivify helps customers select the most suitable natural color solution based on the beverage formulation, processing conditions, packaging, and anticipated storage environment. By choosing pigments with the appropriate stability characteristics for the application, we help maximize color retention and maintain an appealing appearance throughout the product's intended shelf life.
Vivify offers a broad portfolio of natural color solutions that comply with applicable regulatory requirements in key global markets. Regulatory status varies by ingredient and region, so our regulatory specialists work closely with customers to identify color solutions that meet the requirements of their target markets, including the United States, Canada, the European Union, and many international jurisdictions.
Ready to reformulate or launch something new? Our applications team specializes in beverage color challenges. Share your project details and we'll match you with the right solution.
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