Natural Reds

Natural Reds That Perform From Lab to Shelf

Bold, appetizing, and unmistakably vibrant. Sourced from nature's most pigment-rich botanicals, Vivify's reds perform in some of the most challenging processing conditions.

Natural Reds

Beetroot

Beet is a betalain-based natural color derived from red beetroot, providing vibrant pink to red shades. Its bright, water-soluble color makes it well suited for beverages, confectionery, dairy, and other applications where high-heat processing is limited.

Applications: Dairy, Confectionery,  Frozen Desserts, Nutraceuticals, Savory
Available Formats: Liquid, Powder, Pigment

Black Carrot

A pH-responsive anthocyanin from black carrot, shifting from bright red to purple. Especially well-suited to acidic beverages and confections.

Applications: Beverage, Dairy, Confectionery, Nutraceuticals
Available Formats: Liquid, Powder

Black Currant

Anthocyanin-rich black currant extract delivering a lively red to pink-purple. A natural fit for fruit-forward beverages and confectionery.

Applications: Beverage, Confectionery, Dairy, Nutraceuticals
Available Formats: Liquid

Carmine

A time-tested red-to-pink/purple pigment from cochineal insects. Valued for exceptional heat and light stability across nearly any application.

Applications: Beverage, Dairy, Confectionery, Meat, Nutraceuticals, Pet Food, Bakery
Available Formats: Liquid, Powder

Grape

Red/Pink Grape is an anthocyanin-based natural color derived from grape skins that delivers vibrant pink to red hues in acidic applications. Water-soluble with good heat stability, it is ideal for beverages, confectionery, dairy, and fruit-based products.

Applications: Beverage, Confectionery, Dairy, Nutraceuticals
Available Formats: Liquid, Powder

Lycopene

Tomato-derived lycopene in a deep orange-red to red shade. A clean-label way to bring warmth and richness to beverages and dairy. PH and heat stability make it a great red option in most applications.

Applications: Beverage, Confectionery, Dairy, Meat Alternatives, Nutraceuticals
Available Formats: Liquid

Red Cabbage

Derived from red cabbage, this anthocyanin color provides brilliant red to blue hues with excellent versatility across a wide range of food and beverage applications. Its pH-responsive color profile makes it ideal for creating vibrant, clean-label formulations.

Applications: Beverage, Confectionery, Dairy, Nutraceuticals
Available Formats: Liquid, Pigment

Red Radish

Red radish extract offers a vivid, clean pink-to-red coloration due to its naturally high anthocyanin content, providing formulators with a consumer-friendly and easily recognizable source that aligns with clean-label standards.

Applications: Beverage, Confectionery, Fruit Preps, Dairy
Available Formats: Liquid, Powder, Pigment

Red Color Insights

Formulation guidance, trend intelligence, and the latest in application solutions
Choosing the Right Natural Red: Beet, Anthocyanin, Lycopene, or Carmine?
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ed is the most emotionally loaded color on the shelf. It signals ripeness, indulgence, and flavor intensity faster than almost any...
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Replacing Red 40: Natural Solutions Across Food & Beverage Applications
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Red 40, known chemically as Allura Red AC, is the most widely used synthetic color additive in the United States, appearing in tens ...
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Creating Vibrant Icings, Fillings, and Decorations with Natural Colors
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Icings, fillings, and decorations are applied after baking, which removes the single toughest stressor natural colors...
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